2205 Silvernail Road, Pewaukee, WI 53072 • (262) 544-9380

Shop Healthy • Shop Local • Shop Good Harvest

About Us


The Impact of Soda on Health: Navigating Healthier Choices

Soda consumption has emerged as a prevalent dietary habit in modern times, but its repercussions on health are profound. In this comprehensive exploration, we scrutinize the intricate interplay between soda intake and health, analyzing the surge in obesity rates since WWII, the exponential rise in soda consumption, and the consequential health implications. Moreover, we illuminate the healthier alternatives available at Good Harvest Market, empowering consumers to make informed decisions for their well-being.

The Growth of Obesity since WWII:

Post-World War II, the United States witnessed a staggering escalation in obesity rates. In the 1960s, obesity prevalence stood at a mere 13%, but by 2016, it surged to 42.4%, representing a threefold increase. This alarming trend parallels the proliferation of processed foods, sedentary lifestyles, and dietary shifts characterized by increased caloric intake.   And among our diet, no food/beverage may have contributed more to this epidemic than traditional sugary sodas. 

Soda Intake during the Same Time Period:

Concurrently, soda consumption has experienced a meteoric rise, reflecting the trajectory of obesity rates. In the 1950s, only a fraction of the population indulged in sodas, but by the 2000s, over 50% of Americans consumed sugary beverages daily. This surge in soda intake correlates with the aggressive marketing campaigns and the widespread adoption of high-fructose corn syrup as a primary sweetener.  The average American now drinks about 40 gallons of soda each year. While this is down from a high of 50 gallons, it still equates to over 60,000 calories, which would equate to over 17 pounds of weight!  

What’s So Special about Soda?  Sugar is Addictive!

In addition to the potential correlation between soda intake and obesity, sugar is also detrimental to health due to its role in causing various health issues and its highly addictive nature. Excessive sugar consumption has been linked to a range of adverse health effects, including an increased risk of developing:

  • Type 2 diabetes
  • Cardiovascular disease
  • Metabolic disorders.

Moreover, sugar triggers the release of dopamine in the brain's reward center, leading to cravings and reinforcing the desire for more sugar. This addictive cycle can contribute to overconsumption of sugary foods and beverages, further exacerbating the negative health consequences associated with high sugar intake. Additionally, sugar can have detrimental effects on dental health, promoting tooth decay and cavities by providing fuel for harmful bacteria in the mouth. Overall, reducing sugar intake is crucial for maintaining optimal health and preventing the onset of chronic diseases associated with excessive sugar consumption.

What about Diet Sodas?

Diet sodas are marketed as healthier alternatives due to their zero-calorie content. However, the artificial sweeteners they contain, such as aspartame and sucralose, have been linked to potential health risks, including metabolic syndrome, type 2 diabetes, weight gain, and cardiovascular disease. These concerns suggest that diet sodas may not be the benign option they are often portrayed to be. 

Studies have found these health issues associated with diet soda intake:

  • Weight Gain and Obesity: Increased risk of metabolic syndrome and type 2 diabetes, along with significant waist circumference increases over time.
  • Cardiovascular Health: Higher likelihood of stroke and heart disease.
  • Dental Health: Potential for tooth enamel erosion, leading to dental decay and cavities.
  • Kidney Function: Linked to a greater risk of developing chronic kidney disease.

These findings emphasize the potential health risks of regular diet soda consumption and the importance of considering alternative beverage options for overall well-being.

Finding Alternatives to traditional and diet Sodas:

Recognizing the imperative of curtailing soda consumption, consumers are increasingly seeking out alternatives that prioritize health without compromising taste. An array of options exists, ranging from the simplicity of water to the innovation of alternative sodas, each with its unique benefits and drawbacks.

Spotlight on Healthier Soda Alternatives:

Amidst the burgeoning landscape of healthier soda alternatives, Kombucha, Poppi and Zevia emerge as exemplary choices available at Good Harvest Market.   Kombucha, a probiotic-rich fermented tea, offers a tangy and fizzy alternative to soda, providing a flavorful beverage option that supports gut health and overall well-being. Poppi soda boasts a low-calorie, low-sugar formulation enriched with apple cider vinegar and prebiotics, appealing to health-conscious consumers. Similarly, Zevia soda offers a naturally sweetened, zero-sugar option, crafted from plant-based ingredients devoid of artificial additives, catering to discerning palates seeking guilt-free indulgence.

Kombucha: Who Knew Fermented Tea could be this Good!

Kombucha stands out as a refreshing soda alternative, offering numerous health benefits. This fermented tea is rich in probiotics, which promote a healthy gut microbiome and support digestion. Additionally, Kombucha contains antioxidants and organic acids that can help boost immunity and reduce inflammation in the body. With its naturally fizzy and flavorful profile, Kombucha provides a satisfying beverage option that not only quenches thirst but also nourishes the body from within, making it an excellent choice for those seeking a healthier alternative to traditional sodas.

Good Harvest sells numerous brands of Kombuchas, and Hop Harvest & Vine offers 4 versions on tap. Including 1 hard version (a healthier beer alternative!).  Ask for a sample next time you visit!

Poppi: A Modern Twist on Soda with Health Benefits

- History and Founders: Founded by Stephen and Allison Ellsworth in Austin, Texas, Poppi combines the health benefits of apple cider vinegar and prebiotics with delicious fruit flavors. After gaining fame and investment on "Shark Tank," Poppi has become a popular choice for those looking for a healthier soda option.

- Mission and Product Highlights: Poppi aims to provide a tasty yet healthy soda alternative with benefits for gut health, containing minimal sugar and calories. Its unique formula makes it a standout choice for health-conscious individuals.

Zevia: Pioneering the Zero Sugar Soda Movement

- History and Philosophy: Zevia has led the charge in offering zero-sugar, stevia-sweetened sodas as a healthier alternative to traditional and diet sodas. It focuses on clean, plant-based ingredients to deliver a guilt-free soda experience.

- Mission and Product Highlights: With a commitment to health and transparency, Zevia provides a range of flavors that appeal to anyone looking to avoid sugar and artificial ingredients while enjoying the fizzy satisfaction of soda.


Amidst the pervasive health challenges posed by soda consumption, the quest for healthier alternatives is paramount. At Good Harvest Market, we invite consumers to embark on a journey towards improved health and vitality with our diverse offerings. From Kombucha, Poppi and Zevia, to an array of wholesome options, our store caters to your diverse needs, ensuring that every beverage choice contributes positively to your well-being. Join us today and remember,

Shop Healthy, Shop Local, Shop Good Harvest!

Add a Comment

Let's make sure you're not a spammy robot, 'kay?
Also, click on the image to refresh.

Archived Posts


Joe Nolan


healthy (71)
wellness (71)
nutrition (55)
natural remedies (35)
illness prevention (32)
organic (27)
weight loss (15)
community (14)
environment (13)
Show All Tags